Book Sales Funnel Planner
A plan to turn readers into fans and sales
A book funnel is the path a stranger takes to becoming a superfan: they discover one book, join your list, read the series, and buy everything you release. Mapping it turns scattered marketing into a system. Describe your catalogue and get a funnel plan tailored to it.
What is a book sales funnel?
A book funnel is the deliberate path from a reader's first contact with you to becoming a repeat buyer. Typically it runs: discovery of an entry book, a free reader magnet that captures their email, a welcome sequence that builds the relationship, read-through of your series, and finally a fan who buys every new release on launch day.
Why do I need a funnel?
Without one, every book launch starts from zero and every reader is a one-time sale. A funnel captures readers into a list you own, then moves them through your catalogue, so each new book launches to an existing audience. It turns marketing from a series of one-off pushes into a compounding system.
What is the entry book?
The entry book is the one you point marketing at, usually the first in a series or your most accessible title, often priced low or free to reduce the risk of trying you. Its job is not to make money by itself; it is to bring readers into the funnel, where the rest of your catalogue and your list do the earning.
Frequently asked questions
What is a book sales funnel?
The path from a reader's first book to becoming a repeat buyer: discovery, reader magnet, list, series read-through, and every new release.
Why do authors need a funnel?
It captures readers into a list you own and moves them through your catalogue, so each launch reaches an existing audience.
What is the entry book?
The title you point marketing at, often the first in a series or a low-priced book, whose job is to bring readers into the funnel.
Is this free?
Yes, with a daily limit for guests.