Aggregator vs Direct Advisor
Should you use Draft2Digital or publish direct?
Going wide gives you a choice: use an aggregator like Draft2Digital or PublishDrive that pushes to every store from one dashboard, or upload to each store directly for the full royalty. Both are valid; the right answer depends on your catalogue and your time. Describe your situation and get a clear recommendation.
Aggregator or direct: what is the difference?
An aggregator like Draft2Digital or PublishDrive distributes your book to many stores from one upload, handling updates and payments, in exchange for a small cut of royalties. Publishing direct means uploading to each store yourself, keeping the full royalty and getting faster control over prices and promotions, at the cost of your time.
When does an aggregator make sense?
Aggregators shine when you value simplicity, have many books, or want to reach smaller stores you would not manage individually. One dashboard, one payment, one file update across everywhere is a real time saving. The small royalty cut is often worth it for authors who would rather write than administer listings.
When should I publish direct?
Direct suits authors who want the full royalty, faster control of pricing and promotions, and access to store-specific tools and merchandising. Many authors go direct to the big stores, Amazon, Apple, Kobo, Google, where the sales are, and use an aggregator only for the long tail of smaller retailers.
Frequently asked questions
Should I use Draft2Digital or publish direct?
Aggregators save time and reach smaller stores for a small cut. Direct keeps full royalty and control. Many go direct to big stores and use an aggregator for the rest.
Do aggregators take a cut?
Yes, a small percentage of royalties in exchange for distributing to many stores from one dashboard.
Can I mix both approaches?
Yes, and many authors do: direct to Amazon, Apple, Kobo and Google, aggregator for the long tail of smaller retailers.
Is this free?
Yes, with a daily limit for guests.